Build your independent beauty business inside The Beauty Basement with premium space, business support, marketing guidance, client acquisition systems, and Abby/ChairOS growth tools. Answer a short diagnostic and get a personalised roadmap from Abby Waller's team — then book a free meet-and-greet when you are ready.
3-minute diagnostic
Answer 8 quick questions. Get a personalised growth plan.
Built for independent hair stylists and beauty professionals — not generic chair rental advice. Your result maps priorities, next steps, and how Abby Waller's team can support your business.
Not just a chair — a full business growth environment with workspace, coaching, marketing support, and ChairOS tools.
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Premium Northbridge workspace
A polished salon environment with your own professional chair — 6AM–10PM access. Casual chair days have no long contract — book day by day.
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Business support from Abby Waller
Practical coaching on pricing, positioning, client experience, and growing with confidence — led by Abby Waller, founder of The Beauty Basement.
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Marketing guidance & content support
Help shaping your brand story, social content direction, and client-facing messaging that attracts the right clients.
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Client acquisition & rebooking systems
Consultation workflows, booking tools, and rebooking prompts so fewer clients slip through the cracks.
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ChairOS & Abby Growth Manager
Member tools for pipeline, campaigns, content planning, and weekly growth priorities — your operating system for the business side of beauty.
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Collaborative salon community
Work alongside independent hair stylists and beauty professionals who share ideas, referrals, and energy.
Included bonuses
Free meet-and-greet salon tour30-minute workspace visit with Abby Waller's team — no obligation, no pressure.
Personalised growth planA diagnostic roadmap tailored to your stage — what to fix first, what to ignore for now.
Member booking setup supportHelp getting your client booking page and consultation flow live when you join.
Low-risk next steps
Casual chair days have no long contract — book day by day. Book chair days when it suits your business.
Free meet-and-greet before you commit — see the space and ask every question.
Casual day option from $129/day — test the fit before scaling up.
Honest fit check — we only want members who will thrive here.
Premium workspace · Northbridge, Perth
Why Abby Waller built this differently
The Beauty Basement is a business growth environment for independent beauty professionals — not a generic chair rental listing.
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Built for independent professionals
A collaborative salon workspace for hair stylists and beauty/makeup artists who want to build a real business — not just rent a chair.
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Led by Abby Waller
Abby Waller is the owner and public face of The Beauty Basement — bringing business coaching, marketing guidance, workspace support, and ChairOS growth tools to ambitious salon professionals.
Abby Waller — Founder & public face of The Beauty Basement. We share honest guidance and workspace support — never inflated claims or unverified awards.
Ready to visit the salon?
Book a free 30-minute meet-and-greet in Northbridge. Walk the workspace with Abby Waller's team and explore whether TBB fits your independent business goals.